8:00 AM - 9:30 AM
ECM Seminars Steering Group
The ECM Seminars Steering Group aims to enhance the quality of ECM seminars and proposes the content and/or themes for the meetings. The steering group also reviews all bids for hosting ECM meetings and gives a recommendation to the Board. Group members only.
8:30 AM - 12:30 PM
Knowledge Group Research & Statistics
The Research and Statistics group coordinates all research activities within the network and collaborates with ECM research partners.
9:30 AM - 1:30 PM
ECM Board Meeting
The ECM Board manages the Association through overseeing effective implementation of the rolling three-year strategy plan with an annual budget plan and associated KPIs.
10:30 AM - 11:00 AM
Coffee Break
Networking time for Knowledge Group meetings participants
11:00 AM - 12:30 AM
Knowledge Group City Cards
The Knowledge Group City Cards provides a platform where Managers, Product Developers, etc can network and discuss the latest trends on city card marketing.
11:00 AM - 12:30 PM
Knowledge Group Digital Destination
This group focuses on the way of communicating, informing and promoting via electronic channels like the web, e-mailings, newsletters etc... They gather and share insights on the digital tourism landscape across Europe.
12:30 PM - 1:30 PM
Lunch break (at own expense - 34€)
1:30 PM - 3:30 PM
Knowledge Group Tourist Information Centres
The Knowledge Group TIC enables members to boost their hospitality competitiveness and strengthen their visitors services and product offer
1:30 PM - 4:00 PM
Editorial Board ECM Benchmarking Report
The Editorial Board is in charge of the ‘European Cities Marketing Benchmarking Report’ as well as further development &improvement of the report and securing its data quality and consistency. Group members only.
3:30 PM - 5:00 PM
Knowledge Group City Marketing
The Group helps ECM members to make the shift from a traditional destination marketing organisation to a City Marketing organisation targeting beyond visitors, setting the path to the sustainable development of cities and city régions.
4:00 PM - 5:00 PM
Knowledge Group Meetings Industry
The Meetings Industry Group offers a platform where members can exchange best practices and have open discussions on all the topics of interest to those working in European convention bureaux.
3:30 PM - 4:00 PM
Coffee Break
Networking time for Knowledge Group meetings participants.
5:00 PM - 6:00 PM
Coordination Group
The Coordination Group enables discussion between the Board and the Knowledge Group chairs create synergies when appropriate, and work on the ECM meetings in accordance with needs, wishes and capabilities of the Knowledge Groups. Group members only.
7:00 PM
Gathering in the lobby of Sheraton hotel
7:15 PM 
Welcome reception at the Assembly Rooms
8:00 AM - 9:00 AM
ECM President's breakfast
A chance for new members and first timers to ask their questions about ECM! Upon invitation.
9:00 AM - 9:15 AM
Welcome to the Festival City!
By Dieter Hardt-Stremayr, ECM President,
John Donnelly, CEO, Marketing Edinburgh
Cllr Frank Ross, Lord Provost, City of Edinburgh
9:15 AM - 09:45 AM
Keynote - Imaginative Communities
By Robert Govers, International Scholar, Lead Thinker and Author
09:45 AM - 10:15 AM
A City is not a Place in Space but a Drama in Time
By Julia Amour, Director, Festivals Edinburgh & Shona McCarthy, Chief Executive, Edinburgh Festival Fringe Society
10:15 AM - 11:00 AM
Opening Debate | DMOs Re-evented?
With Julia Amour, John Donnelly, Donnald Getz, Robert Govers, Shona McCarthy
11:30 AM - 11:50 AM
Coffee break
11:30 AM - 11:50 AM
Who in their right mind would visit Helsinki in November?
By Alexander Pihlainen, CEO, Slush
11:50 AM - 12:10 PM
Showcase | 200 years of Cheers and Beers
By Geraldine Knudson, CEO, Munich Tourismus & Ralf Zednik, Analyst, Munich Tourismus
12:10 PM - 12:30 PM
(Friday, June 15, 2018)
C2 transforms events into mass dialogues
By Anick Beaulieu, Vice President, Growth & Partnerships, C2 International
12:30 PM - 1:00 PM
Panel Q&A
With Anick Beaulieu, Geraldine Knudson, Alexander Pihlainen, Ralf Zednik
1:00 PM - 2:00 PM

Parallel sessions

2:00 PM - 2:45 PM
Parallel session // Eurovision Impossible
By Peter Rømer Hansen, CEO, Rømer Agency & Emil Spangenberg, CEO, Frame & Works
2:00 PM - 2:45 PM
Parallel session // We Make The.City
By Egbert Fransen, Director, Pakhuis de Zwijger Introduced by Frans van der Avert, CEO, Amsterdam Marketing
2:45 PM - 3:30 PM
Parallel session // Galloping Budgets
By Camilla Nyman, former CEO of Göteborg & Co
2:45 PM - 3:30 PM
Parallel session // Just the Best People Fest
By Erwin Van de Wiele, Managing Director, Ghent Tourist Office
3:30 PM - 4:00 PM
Coffee break
4:00 PM - 4:45 PM
Parallel session // Party Over
By Philippe Vignon, former CEO of Geneva Tourism
4:00 PM - 4:45 PM
Parallel session // Events for Life
By Isabel Aguirrezabala, Deputy Director, San Sebastián Turismo & Convention Bureau
7:15 PM 
Gathering in the lobby of Sheraton hotel
7:30 PM
Gala Dinner at the National Museum of Scotland
9:00 AM - 9:20 AM
ECM President's Address
By Dieter Hardt-Stremayr, ECM President
9:20 AM - 9:30 AM
ECM Partners
9:30 AM - 10:00 AM
KEYNOTE | To be announced
Speaker to be announced
10:00 AM - 10:30 AM
City Placement
By Marina Wollheim Araoz, Managing Director, Propaganda GEM/Wanda Media
10:30 AM - 11:00 AM
Coffee break

Parallel sessions

11:00 AM - 11:30 PM
Parallel session // Get your DIY Event Platform
By Jonas Gundersen, CCO, Tame
11:00 AM - 11:30 PM
Parallel sessions // Classic is Magic
By Herbert Brugger, Managing Director, Salzburg Information & Congress
11:30 PM - 12:00 PM
Parallel session // Follow the Money
By David Goodger, President, Tourism Economics
11:30 PM - 12:00 PM
Parallel session // They Run Valencia
By Elena Tejedor, Director, Fundación Trinidad Alfonso
12:00 PM - 12:30 PM
Parallel session // Crowding Out?
By Fernando Dal Re Olleros, Senior Business
12:00 PM - 12:30 PM
Parallel session // Eventing Rotterdam
By Jannelieke Aalstein, Deputy Director, & Ewout Versloot, Strategic Advisor, Rotterdam Partners
12:30 PM - 13:00 PM
Parallel session // MICE in the City - Sentiment 2019
By Olivier Henry-Biabaud, CEO, TCI Research
& Dr. Lidija Lalicic, Senior Researcher / Assistant Professor, MODUL University Vienna
12:00 PM - 12:30 PM
Parallel session // Gaming for Malmö
By Paul Petersson Rebelo, E-sport Coordinator, Malmö stad
1:00 PM - 2:00 PM
2:00 PM - 2:20 PM
Dance Away Europe
By Joe Basic, Head, Ultra Europe
2:20 PM - 2:40 PM
Anchoring a Titan
By Sergi Marcen, Representative of the Government of Catalonia to the UK and Ireland
2:40 PM - 3:00 PM
Living Cities, Living Communication (1+1=11)
By Patrick Roubroeks, Founding Director, XSAGA
3:00 PM - 3:20 PM
Panel Q&A
With Joe Basic, Sergi Marcen and Patrick Roubroeks
3:20 PM - 3:30 PM
Meet, Share, Grow... Wrap Up Session
By Laura Aalto & Peter Romer Hansen
08:45 AM - 17:00 PM
Whisky and Southern Highlands with Highland Explorer
12:00 AM - 18:00 AM
Festival City Walking Tour