For years now, we’ve talked about the shift from destination marketing to management.
We have discussed strategies, reasons and trends to support the transcend beyond
marketing for more visitors. We have tackled the shift to digital communication, social
media, demands for innovation and then, later, the perception and problems of
But perhaps it’s time to ask important questions like: what skills does this shift require? Are the DMOs currently staffed to manage – or better yet lead – destinations? Do you find that you yourself have future-ready skills to address the challenges ahead for tourism and destinations? Looking around at your team and your colleagues, do they? And who are the best to learn from - in tourism or elsewhere?
Are you leaning back now, thinking: “Easy now, I got this! I’ve been doing this for the past 5 – 10 – 15 – 20 years, so I’ve seen it all and I know what I need to know!”? Then, good for you. That’s probably more or less the same kind of confidence the people at Blockbuster, Kodak, Nokia and the Yellow Cabs of NYC armed themselves with as they encountered the newcomers from Netflix, new digital cameras, Apple’s Iphone and Uber. Rest assure.
Or! - You can jump on this personal invitation to ECM Spring Conference in Graz March 11 – 14, 2020. A conference, where you will not be leaning back, but get your hands dirty and your heads spinning. Where you can review the future-readiness of your own skills and those of your team and find inspiration to the journey to become a real DLO - a destination organization that leads new ways in the urban habitat through continuous learning.
We take a deep dive into transformational leadership as well as up- and re-skilling with industry frontrunners, lead destinations and ECM knowledge partners. We will talk about co-creation and involvement, idea generation, fundraising, advocacy, innovation facilitation, stakeholder management, community engagement, integrated urban planning and how to go from management to leadership.
This, and much more, will happen in Graz, Austria, famous not only for its pumpkinseed oil, but also for one of Europe’s oldest universities, Graz University founded 1585, its UNESCO world heritage city center and for its green and forested setting in the valley of river Mur. Graz is very Austria, but it also has a lot of Slovenia, some of Germany, doses of Hungary and a little of a lot of other places as well. Graz is distinctly Europe. As is ECM.
See you in Graz!