This event is open to ECM members only, who are working in DMOs and municipalities.


  • When: JUNE 4, 2019
  • Cost: 200 €
  • Contact: Pauline Froger, +33380565950, pauline@europeancitiesmarketing.com


Everywhere in Europe, DMOs are finding themselves in a position where tourism is less and less seen as one of the markets in which cities operate. As a result, many DMOs are being reorganised, reconsidered and repositioned - but oftentimes the agreement stops at the need for change and transition. In which direction DMOs need to go is a whole different discussion. With or without the DMOs, there’s a clear need for a more holistic and integral approach to the promotion, marketing and branding of cities. This requires state-of-the-art knowledge of both theory and practice - and that is exactly what this A-level masterclass provides.

Following two successful masterclasses editions in Brussels and Amsterdam, the City Marketing Knowledge Group has decided to offer all ECM-members the opportunity to participate in state-of-the-art masterclasses that address the above mentioned challenges.

What you’ll learn

  • What the differences are between place promotion, place marketing and place branding
  • Why these differences matter in practice and how to take an integrated approach
  • Why place marketing and place branding doesn’t work without place management
  • What this means for your organisation and the governance of your city
  • How to approach the transition beyond the DMO
  • How other places are dealing with this challenge

The masterclass will include a little homework, two case-studies and have ample room for interaction amongst the participants.

Our one-day event provides you with a unique opportunity:

  • to meet and network with European colleagues working in DMOs and municipalities,
  • to share knowledge and insights to stay ahead of the latest city marketing & branding trends,
  • and to grow your skills as well as strengthen your professional expertise.


  • The participants' city must be an existing ECM member
  • Attendance is limited to 30 participants, with a maximum of 2 delegates per city.
  • Lunch on June 4 as well as coffee breaks are included.
  • Your participation fee does not cover accommodation or transport.

B-level Masterclass

Participants that have done the A-Level Masterclass will be eligible to participate in the B-Level Masterclass that will focus more on the aspects of KPI’s and effect measurements. The first edition of the B-Level Masterclass is expected to be planned in Winter 2019.


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