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Programme



The ECM International Conference & General Assembly programme is available for download through the link below!




NEW!

Don't miss out the ECM City Marketing Masterclass (Level-A) on Tuesday June 4!

The Knowledge Group City Marketing, in collaboration with Martin Boisen (For the Love of Place), is launching in Ljubljana the ECM City Marketing A-Level Masterclass!
Following two successful masterclasses editions in Brussels and Amsterdam, the City Marketing Knowledge Group has decided to offer all ECM members the opportunity of participating in state-of-the-art masterclasses that address DMOs main current challenges.

What you’ll learn:

  • What the differences are between place promotion, place marketing and place branding
  • Why these differences matter in practice and how to take an integrated approach
  • Why place marketing and place branding doesn’t work without place management
  • What this means for your organisation and the governance of your city
  • How to approach the transition beyond the DMO
  • How other places are dealing with this challenge


Do not hesitate to contact Pauline Froger at the Head Office for more information!